Performance for a better life.
I’m Sam, I believe performance is a life skill, not a sport.
+150 clients
trained
1500+ sessions
coached
Coached 10+ Olympians
92% of clients report improved life satisfaction
The method behind the results, used by Olympic athletes & executives.
“Life is better when we are feeling good physically and mentally.”
Sam’s Story
“I’ve yet to meet anyone who wouldn’t benefit from prioritising sleep and self-care. Leaders, elite athletes, and high performers all make this a central part of their routine. I live by The 6 Pillars of Performance, and so do my clients.
Over time, I’ve realised that the right routines, sleep strategies, and self-care aren’t just about performance, they’re about being the best version of yourself for those around you. It’s helped me tremendously, and now I want to help you do the same.”
6 Pillars of Performance
I developed the 6 Pillars of Performance to show that improving each area, habits, recovery, mindset, focus, movement, and energy, even by just a few percent, can create major positive changes in performance, wellbeing, and life. It’s a simple, practical framework to make sustainable high performance achievable.
-
Recharge smarter.
“Improve your sleep and recovery routines so your body and mind can restore, energize, and perform at their best.” -
Train your body, fuel your mind.
“Optimise physical activity to boost energy, strength, and resilience, without burning out.” -
Eat for performance.
“Simple, practical strategies to fuel your body and brain for focus, energy, and long-term health.” -
Master your mental game.
“Develop clarity, focus, and confidence to handle pressure, stress, and high-stakes situations.” -
Set yourself up for success.
“Build daily routines, behaviours, and surroundings that naturally support your goals and high performance.” -
Balance that supports performance.
“Create routines, boundaries, and habits that allow you to thrive professionally and personally without compromising your wellbeing.”
Your potential isn’t just built in the gym or at your desk, it’s restored in your sleep, sharpened in your habits, and unleashed in how consistently you show up for yourself.
1 TO 1 COACHING
Sam Neame’s 1:1 coaching is a premium offering, designed to fit seamlessly around your lifestyle, goals, and commitments.
Partner with Sam Neame for bespoke 1:1 coaching, designed to elevate your focus, energy, sleep, and routines. Programs are fully customised to your ambitions and schedule, delivering lasting performance improvements on and off the field.
Sam Neame uses pioneering, evidence-based performance, sleep, and wellbeing protocols to optimise focus, recovery, and resilience. Combining insights from neuroscience, physiology, and habit science, he helps high performers and GB athletes unlock their full potential.
The impact of this coaching
Sleep & Recovery, Sleep like a pro and wake up feeling energised and focused
Focus & Cognitive Performance,Think clearly, prioritise effectively, and make smarter decisions under pressure
Energy & Physical Wellbeing, Sustain high energy levels throughout the day and feel resilient to fatigue
Habits & Routine, Build effortless routines that support long-term performance and consistency
Stress & Resilience, Stay calm and composed, performing at your best even in high-pressure situations
Your next chapter,
told by others
"I started coaching with Sam to improve my focus and resilience. The program has delivered noticeable improvements in my sleep, energy, and recovery. His methods are grounded in science and tailored to my needs. I now feel more clear-headed and able to perform consistently. It’s a journey.”
Athlete, Team GB Hockey
"Working with Sam has helped me approach my day with more focus and energy. My sleep has improved, and I recover faster from both work and training. The strategies are practical and easy to apply. I feel more consistent and in control under pressure."
Lucy, Professional Athlete, Rowing
"Sam’s guidance has made a measurable difference in how I manage my day and my wellbeing. I sleep better, maintain higher energy, and handle stressful situations with more composure. The coaching is practical and tailored to my goals. It’s helped me perform better, both personally and professionally."
Levin, Olympic Row, Team GB
"Sam’s coaching is structured and science-backed, with clear, actionable steps. I’ve built routines that stick and support both my work and athletic performance. Stress is easier to manage, and my energy levels are steadier. I feel more capable and prepared.”
George Roberts, Oxford university
FAQs
-
A performance coach helps you optimise the areas that impact your energy, focus, and results. I work with athletes, executives, and high performers to improve sleep, routines, recovery, and overall wellbeing, so you can consistently perform at your peak. My approach reflects the high-performance principles often featured in Men’s Health.
-
Anyone who wants to perform at their best and feel more in control of their life. Whether you’re looking to sleep better, build stronger routines, improve focus, or boost overall wellbeing, performance coaching can help you reach your goals and become the best version of yourself.
-
Results depend on your starting point and commitment, but most clients notice better energy, improved sleep, and stronger focus within weeks. Long-term improvements in performance, recovery, and wellbeing build over months of consistent coaching, and these are habits and practices you’ll keep for life. If longevity and sustained high performance are a priority, this approach sets the foundation for lasting results.
-
I combine science-backed methods with The 6 Pillars of Performance: sleep, movement, nutrition, recovery, habits, and mindset. With over 5 years studying sleep and having performed as an athlete myself, I bring firsthand experience and evidence-based strategies to every client. This holistic coaching approach ensures you not only perform better but also feel better, improve life satisfaction, and achieve sustainable results, principles highlighted in Men’s Health.
-
Yes. Sleep, focus, and stress management are core to high performance. I help clients optimise routines, environments, and recovery practices to improve energy, concentration, and wellbeing, enabling them to perform at their best every day.
-
Sessions are available online or in-person, depending on your needs. Both formats provide tailored coaching on sleep, routines, recovery, and performance habits for athletes, executives, and high performers. For VIP clients, I am also happy to travel to meet you in person, whether in New York, Los Angeles, Paris, or other locations worldwide.